Website Content Manager
Company: Stout
Location: New York
Posted on: October 19, 2024
Job Description:
At Stout, we're dedicated to exceeding expectations in all we do
- we call it Relentless Excellence . Both our client service and
culture are second to none, stemming from our firmwide embrace of
our core values: Positive and Team-Oriented, Accountable,
Committed, Relationship-Focused, Super-Responsive, and being Great
communicators. Sound like a place you can grow and succeed? Read on
to learn more about an exciting opportunity to join our team.The
Website Content Manager will work closely with the marketing team
in the development, functionality, enhancements, multi-lingual
(French, German, Chinese and Italian) and user experience for
Stout.com. This person will optimize the website visitor experience
and create, publish, and maintain high-quality content. Some
content projects may require marketing automation for lead
generation and lead scoring.This person is responsible for managing
website content projects including language translations, ADA
compliance and the overall user experience for Stout.com. Some
content-related projects may require development resources, so they
will work closely with Stout's web development partners to manage,
track and test new development, enhancements, and issues to
completion. The candidate must have excellent organization and
communication skills for managing a high volume on content and
development projects.Major Duties and Responsibilities: Ultimately,
the job of this person is to manage content on Stout.com. Working
with marketing team members and partners, produce valuable and
engaging content for our website including articles, video,
graphics, custom web page layouts, audio, homepage promotions,
etc.. The Website Content Manager will work with various digital
partners to manage the work backlog and various website
projects.Responsibilities include:
- Review/edit content in the content management system workflow
for writing, brand, and web standards and overall user
experience.
- Manage website taxonomy, content structure and tagging.
- Landing page optimization, branding, and user experience.
- Ensure content is published to enable tracking and
measurement.
- Monitor, measure, and assess the performance of content.
- Advanced knowledge in developing forms, and automation for
generating leads from the website.
- Prepare web analytics reports and provide summaries, insights,
and suggestions to drive goals.
- Assist in managing the process for language translation of
content on the website and the technologies that support our
language translation service.
- Creating detailed requirements, system documentation, user
guides and perform user acceptance testing.
- Performing routine maintenance for all content in the content
management system.
- Assist the digital marketing team with managing and maintaining
various platforms making up the digital marketing stack.
- Apply website publishing best practices for SEO to maximize
reach.
- General content administration within the content management
system to maintain system health and ease of maintenance.
- Provide content delivery and web best practices consulting to
the marketing team as needed.
- Perform other project or web support duties as
assigned.Qualifications:
- Experience managing and maintaining content management systems
and using editorial style guides to maintain consistency for a
corporate website.
- Strong understanding of how all current digital marketing
channels function.
- Experience with enterprise content management systems; Sitecore
is preferred.
- Solid knowledge of web best practices, including UX, design,
privacy, optimization, SEO, and ADA compliance.
- Experience in content management creating, publishing content
on customer-facing website.
- Experience working with external web development partners,
internal IT teams and processes.
- Experience with project/issue tracking tools (for example,
tools comparable to JIRA, etc.)
- Experience with enterprise content management system, Sitecore
is preferred.
- Proficiency with HTML/CSS to support custom web page
layouts.
- Well versed in UX fundamentals, responsive web design and ADA
compliance.
- Experience managing large multi-lingual corporate website.
- Experience working with external web development partners,
teams, systems and processes.
- Excellent analytical and project management skills
- Strong working knowledge of Adobe Creative Cloud
applications
- Must be qualified to work in the U.S. without employer
sponsorshipRequired:
- Degree in Marketing, Digital technologies or other relevant
fields.
- 5 - 10 years of experience in digital marketing.
- 5 - 10 years of experience working with enterprise content
management systems
- In-depth knowledge of HTML and CSS.Preferred:
- Experience with Sitecore, HubSpot and Google Analytics.
- General understanding of website infrastructure, environments,
and deployment practices.
- Experience with enterprise website search platforms.
- Familiarity with Bootstrap framework.#LI-CM2Why Stout? Our goal
is to provide a comprehensive Total Rewards program that includes
competitive compensation, benefits & wellness programs that allows
employees to choose what's most important to them at any life
stage. At Stout, we are committed to the personal and professional
development of our employees while fostering a diverse and
inclusive environment.Stout Culture: We honor the fundamental value
and dignity of all individuals. We are committed to representing
and including the unique experiences, perspectives, and backgrounds
of our people, partners, and the communities we serve. Our core
values embrace a culture of inclusion and the equitable treatment
of all team members, starting with Stout's leadership and spreading
across the organization. We strive to recruit, develop, and retain
individuals with an array of talents, ideas, and experiences that
propel the entrepreneurial spirit and exceptionalism that drive our
success. To learn more about our commitment to diversity, equity,
and inclusion, click .Professional Development: To foster employee
development we offer ongoing training and learning opportunities,
employee resources groups, mentorship programming, and professional
designation reimbursement. We believe in timely and proactive
performance excellence, ongoing 360 feedback, clear performance
expectations at each level, and quarterly check-ins with your
manager ensure you are supported and growing your career.Stout
Benefits : Stout offers a variety of benefits to meet the
ever-changing needs of our employees throughout their career at
Stout. View our to see what this can look like for you. Flexible
Work Schedules: Work-life balance is important to us and we want
our employees to have balanced lives, which is why we have a
discretionary time off policy for all salaried exempt employees.
This gives you the ability to take time off as appropriate.The
specific statements shown in each section of this description are
not intended to be all-inclusive. They represent typical elements
and criteria necessary to successfully perform the job.Stout is an
Equal Employment Opportunity / Affirmative Action employer.All
qualified applicants will receive consideration for employment on
the basis of valid job requirements, qualifications and merit
without regard to race, color, creed, religion, sex (including
pregnancy), sexual orientation, gender identity, national origin,
physical or mental disability, age, protected genetic information,
protected veteran status or any other characteristic protected by
applicable local, state or federal law.Stout values a diverse
workforce and strongly encourages women, people of color, members
of the LGBTQ+ communities, veterans, people with disabilities and
members of other underrepresented communities to apply.Interested
in joining a rapidly growing group of bright, ambitious
professionals in a work environment that values culture, diversity,
and personal growth? Stout might just be the right place for
you.For individuals assigned to work in California, Colorado, New
York City, or Washington, Stout is required by law to include a
reasonable estimate of the compensation range for this role. The
range for this role considers several factors including but not
limited to prior work and industry experience, education level, and
unique skills. The disclosed range estimate has not been adjusted
for any applicable geographic differential associated with the
location at which the position may be filled. It is not typical for
an individual to be hired at or near the top of the range for their
role and compensation decisions are dependent on the facts and
circumstances of each case. A reasonable estimate of the current
range is $70,000.00 - $110,000.00 Annual. This role is also
anticipated to be eligible to participate in an annual bonus plan.
Information about benefits can be found here -
https://www.stout.com/en/careers/benefits.
Keywords: Stout, Hoboken , Website Content Manager, Executive , New York, New Jersey
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